Castabroad is no more than a name. A domain to label the work created by Craig Somerville.
The name Castabroad came from a love of travel, fly fishing and photography.
Craig Somerville’s professional life is shaped by the words “Motivating PEOPLE to collaborate with BRANDS and making sure they ENJOY the process.”
Collaborative marketing using film, imagery and social networking is what Castabroad offers.
Bio: You will have noticed pretty quickly that the majority of the work undertaken by Craig and Castabroad, is fishing related. This is no coincidence – a deliberate choice combining Craig’s experience fishing and film/photography in locations all over the globe.
Starting in hospitality in 5 star Scottish hotels and then emigrating to New Zealand entertaining the most discerning clients in super-lodge surroundings with helicopters on the lawn and mountain top chalets. Craig went on to forge a luxury adventure sport outfitting business to cater for the wealth of the world to visit the antipodes and ‘get it right’. Media/Marketing is key to tourism and this is where the camera really took over for Craig. After a decade, home called and he now lives with his young family in Bridge of Allan, Scotland.
You name it and he’s fished it or photographed it.
“The product/service is the reason, and people are the means and at the heart of the business. If you have the right people doing the right job, and enjoying that job then everyone’s a winner. I propose we take it a step further though – What if you combine elements into that story, connections, such as a river from the ghillies perspective not the angler; or where the ingredients for a chefs recipe were grown and by whom; or passion driven adventure brands being used or worn in remote locations and why; conservation organizations that genuinely have the means to make the almost extinct thrive are again a story before the story.
All of a sudden a narrow story of producing a product and satisfied people working away is broadened into a community, reinforced by appellations , it has depth and is more credible to a bigger/shared network of an audience. That bottle of wine you chose from the supermarket shelf has family, heartache, weather, struggles and pleasure in it, not just fermented grapes. That’s what we do at Castabroad (formerly Tweedia), we concentrate on the people in the story and give them the reinforcement of association. The rest is just great fun.”