You just can’t beat the power of a still image… if it’s good.
Taking images yourself is simple, taking excellent images consistently requires a professional.
Knowing what an excellent image is, is something that has to be understood to be able to capture. A professional photographer can explain what an image must contain, this is identified in a discussed brief prior to a shoot for example. Once the image has been taken you may have a satisfactory image, but once edited and presented to the client and it fulfils everything that was on the brief , this is when you have an excellent image.
Excellent images are like film, high quality should go unnoticed, but any drop in quality is a distraction from its purpose.
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